Become an Empowered Investor
From "I don't even know where to start" to placing your first trade.
With a calm body and a clear plan.
Investing for women who are starting from zero. Twenty-three self-paced lessons, plus three hypnotherapy tracks to calm your nervous system. Plain language. We walk through everything, step by step, and your nervous system comes along for the ride.
Self-paced. Start today.
You're not bad at investing. Nobody ever taught you.
“MER, ETF, RRSP, Roth, LIRA, 401K, IPO, REIT… WTH, right?”
The financial industry speaks a language that keeps most women out. So we do one of two things. We avoid it completely. Or we dive in, follow a hot tip, get burned, and then avoid it even harder.
Meanwhile your money sits in a savings account. And every time someone mentions their portfolio at dinner, you feel that little clench in your chest.
It's never just one thing. It's the jargon. It's the fear of losing what you worked so hard for. And it's the story you grew up with about who gets to build wealth. Maybe money was never talked about at your kitchen table. That counts. That shapes how your body reacts every time you open an account.
None of that means you can't do this. It means nobody ever sat down and showed you.
Body and numbers in the same breath.
Most investing courses hand you charts and assume you'll feel fine. If your nervous system learned that money isn't safe, you won't. That's why so many smart women freeze with their finger over the buy button.
Here we do both. We learn the mechanics, one plain-language step at a time. And we notice what comes up in the body when we look at our accounts. You make decisions from a settled place, not a panicked one. Three guided hypnotherapy tracks help that settled place become your default.
So when the market swings (and it will), you know what you're looking at. You don't sell in a panic. You stay the course because you understand it.
By the end, you'll be able to:
- ✓Explain what you're investing in and why. Out loud. To anyone.
- ✓Know your risk tolerance and build an asset allocation that fits you.
- ✓Choose a platform, open your account and place your first trade.
- ✓Ask a financial advisor the right questions, if you choose to work with one.
- ✓Review and rebalance without second-guessing every move.
This is for you if...
✓You're brand new to investing and want to start at the very beginning.✓Your bills are covered, you've got some savings, and you want that money working for you.✓You have an advisor, nod along in meetings, and leave not really sure what you own.✓You've tried before, got burned, and want to understand it this time.✓You want your money to reflect your values. (Yes, we cover ethical investing.)✓You live in Canada, the US or somewhere else entirely. We cover account types on both sides of the border, plus how to buy US investments from outside the US.
This isn't for you if...
✕You want stock tips or a get-rich-quick system.✕You want to day trade.✕You're still in survival mode with your bills. That's okay. Start with Paycheck to Prosperity and come back here when you're ready.
23 Lessons. Bonus Hypnotherapy Tracks. One step at a time.
We start at zero and build from there. Every lesson stands on the one before it, so nothing is left for you to figure out on your own.
Part 1: The Foundations
- Welcome: Why most of us either avoid investing or dive in and get burned, and how we'll do it differently.
- Lesson 1: What Is Investing? When you're ready to invest, and what it actually means.
- Lesson 2: How Money Grows: Compound interest, the force that works for you or against you.
- Lesson 3: What Can I Invest In? MER, ETF, RRSP, Roth, LIRA, 401K, IPO, REIT. We decode the alphabet soup.
Part 2: Building Your Strategy
- Lesson 4: What Is Asset Allocation? How to spread your money across different types of investments.
- Lesson 5: Individual or Bundled Assets: Single stocks versus funds that hold many, and when each makes sense.
- Lesson 6: What's Your Risk Tolerance? How much up and down you can live with, in your numbers and in your body.
- Lesson 7: Asset Allocation in Action: Real examples. What kind of investor are you?
- Lesson 8: Selecting the Right Investments: Matching your choices to your goals, timeline and risk tolerance.
Part 3: Getting Set Up
- Lesson 9: Buying Stocks and ETFs Outside the US: How to access US markets when you don't live there.
- Lesson 10: Choosing Your Online Brokerage: What to look for, and how to pick the platform that fits you.
- Lesson 11: Investing With a Robo Advisor: The hands-off option, and how to choose one.
- Lesson 12: Get Ready to Invest: Opening your do-it-yourself brokerage account.
Part 4: Making Your First Moves
- Lesson 13: How to Execute a Trade (ETFs): Your first ETF purchase, click by click.
- Lesson 14: How to Execute a Trade (Stocks): Same for individual stocks.
- Lesson 15: What to Look For in a Financial Advisor: Even if you hire someone, you stay in the driver's seat.
- Lesson 16: Review and Rebalance: How to check in on your investments without obsessing.
Part 5: Investing for the Long Haul
- Lesson 17: ESG (Ethical Investing): Putting your money where your values are.
- Lesson 18: How to Benefit From Wild Swings in the Stock Market: Why market drops don't have to send you into panic.
- Lesson 19: Eight Tips From Financial Experts: Lessons the pros wish everyone knew.
- Lesson 20: Learning From Other People's Mistakes: The common traps, so you don't have to fall into them.
- Lesson 21: What Is Cryptocurrency? Blockchain and crypto explained in plain language, so you can decide for yourself.
- Congratulations! You're an empowered investor.
Bonus Hypnotherapy Tracks
- The Brain Science of Hypnotherapy: What actually happens in your brain during hypnosis. Why a focused, relaxed state makes old beliefs easier to update. And how repetition builds new pathways, so ease starts to run on its own.
- 3 Hypnotherapy Sessions to rewire and regulate ourselves during this process.
Everything you need to go from zero to invested.
❦Bonus Hypnotherapy Tracks
Plus the Bonus Hypnotherapy Tracks: a short lesson on the brain science of hypnotherapy and three guided tracks, one to release inherited money beliefs and one to bring ease to the moments you deal with money. No other investing course gives you this piece.
Hi, I'm Brenda.
I'm a financial therapist and money coach. I've spent 20 years sitting across from women and their money.
Here's what I see over and over. Smart, capable women who run businesses, lead teams and hold their families together, and who freeze when it comes to investing. It isn't about intelligence. It's the jargon, the fear and the patterns we inherited.
So I do things differently. I'm an Accredited Financial Counsellor (AFC), a Certified Money Coach (CMC) and a Certified Trauma of Money Facilitator. That means we work with the real numbers and with the nervous system, together. That's what makes it hold.
I built this course so you'd never have to nod along again. You'll understand your money. You'll make your own calls. And you'll feel good doing it.
With love, Brenda
What women say after working with me
“
Working with Brenda has been a life changer. I no longer lay awake at night worrying about my finances. I now have a system and it works!
Linda Park
“
I have a stronger sense of direction with how to organize my money and no longer feel like I am suffocating until the next paycheck. I feel peace with seeing how I created a realistic structure for my needs to be met.
Rebecca Flanagan
“
Brenda helped me get to a place where I'm now steering the ship and feeling more relaxed. This feels like a big win given a lifetime of confusion around money.
A Richards
FAQ
I know absolutely nothing about investing. Is this too advanced?
Nope. This course was built for you. Lesson 1 is literally "What is investing?" We start there and go step by step.
I live in Canada. Does this still apply?
Yes. We cover Canadian accounts like RRSPs and LIRAs, plus US ones like Roths and 401Ks. There's also a full lesson on buying US stocks and ETFs when you live outside the US.
How much money do I need to start investing?
You don't need a big pile of money to learn. In the course we walk through how brokerages and robo advisors work, including what it takes to open an account, so you can start at a level that feels right for you.
Will you tell me what to buy?
No, and that's on purpose. This is education, not personal investment advice. You'll learn how to choose for yourself, which is the whole point of becoming an empowered investor.
I already have a financial advisor. Is this still for me?
Honestly? Especially for you. Lesson 15 covers what to look for in an advisor. You'll understand what you own and be able to ask better questions.
How long does it take?
It's self-paced. Go as fast or as slow as you like.
How long do I have access?
You'll have access for 12 months.
Why is there hypnotherapy in an investing course?
Because information alone doesn't change how your body reacts to money. You can understand an ETF perfectly and still freeze at the buy button. The three tracks work on that part, so what you learn actually gets used.
Do I have to do the hypnotherapy tracks?
No. They're there to support you. Most women find they make the practical lessons easier to act on. You're always awake, aware and in control during a track.
I'm still getting my everyday money sorted. Should I start here?
Start with Paycheck to Prosperity. It gets your foundation steady. Then come back here when your bills are covered and you're ready to grow what you've built.
You worked hard for this money. Let's put it to work.
You don't need to know everything to start. You need someone to walk you through it, one step at a time, without the jargon and without the shame.
That's what we do here. Twenty-three lessons. Three hypnotherapy tracks. Your pace. Your money. Your call.
Self-paced. Start today.
Become an Empowered Investor is an educational course. It is not personalized financial, investment, tax or legal advice. All investing involves risk, including the possible loss of money you invest. Past performance does not guarantee future results. Please speak with a licensed professional about your specific situation before making investment decisions. The hypnotherapy sessions are for relaxation and personal growth and are not a substitute for medical or mental health care. Never listen while driving or operating machinery.